SUMMER 2024 - Social Media Analytics Intern

As a Social Media Analytics intern at The Shark Group, you will play a crucial role in our team, contributing to our marketing and consulting efforts for top brands and celebrities. If you thrive in a fast-paced environment and enjoy creative challenges while thinking outside the box, this internship opportunity is perfect for you.

We are seeking a determined individual to join our Social Media division. If you believe you have what it takes, we want to meet you.
 

Overview: The Shark Group, founded by Daymond John from ABC's hit show Shark Tank, is a Marketing and Consulting firm specializing in branding solutions. Our goal is to tap into the heart of a brand and position it for success.
 

All applicants must have the following skills:

• Strong knowledge of social media platforms such as Facebook, Twitter, Instagram, etc.
• Excellent communication skills, both verbal and written, to analyze and interpret social media data.
• Keen attention to detail to ensure accuracy and consistency in reporting and analysis.
• Proactive attitude and a willingness to take ownership of tasks and meet deadlines.
• Organizational skills with the ability to work independently on projects.
• Enthusiasm to learn about social media analytics and its impact on business.

As an intern, you will gain educational experience by:

• Syncing with the team in various aspects of social media analytics research, including talent analysis.
• Providing analysis and interpretations of social media data to derive insights and inform marketing strategies.
• Collaborating with the team in brainstorming sessions to contribute to the development of online content and social media campaigns.
• Researching and understanding the brand-voice of each client to align analytics findings with their unique goals and target audience.
• Executing day-to-day social media analytics tasks, including data collection, tracking, and reporting.
• Tracking, analyzing, and reporting to gain insights into audience preferences and content effectiveness on social media content and campaign metrics.
• Maintaining an organized content calendar to ensure timely and consistent delivery of content and materials.
• Staying informed on industry trends, competitor content, and emerging formats to inspire fresh and innovative content ideas.
• Contributing in brainstorming sessions to ensure that all messaging is consistent and learning how to work effectively as a team player.
• Researching and learning how to maintain consistent brand-voice across all social media channels.
• Collaborating with the team (graphic designers, marketers, and other team members) on additional various tasks related to social media analytics.
• Supporting the department staff with other special projects, as needed.

Learning Outcomes Include:

• In-depth understanding of social media analytics tools, techniques, and best practices.
• Develop a deep understanding of various social media analytics tools and platforms to track and measure performance metrics.
• Gain valuable insights into audience behavior, preferences, and demographics through data analysis, informing future social media strategies.
• Learn to use analytics to assess the effectiveness of content and make data-driven decisions to optimize future content creation.
• Understand key performance indicators (KPIs) for social media and learn how to set measurable goals and track performance against those objectives.
• Gain experience in conducting competitor analysis to benchmark social media performance and identify opportunities for improvement.
• Develop skills in generating comprehensive reports, presenting social media data, and communicating actionable recommendations to stakeholders.
• Use analytics insights to contribute to the enhancement of social media strategies, ensuring they align with business goals.
• Strengthen collaboration and communication skills by working with the social media team and sharing analytics findings effectively.
• Stay up-to-date with the latest trends and developments in social media analytics, and understand their impact on digital marketing strategies.
• Experience working effectively in a fast-paced environment and meeting tight deadlines.
• Knowledge of branding strategies and how analytics plays a role in shaping them.
• Ability to contribute to a team and provide support in various aspects of social media analytics.
   

Requirements:

• Passion for social media and its impact on businesses and brands.
• All candidates must be available to intern virtually at least 3 days per week, for at least 4-6 hours per day, during the office hours of 10am-6 pm EST. Analytics intern must at least be available at 10am on Monday’s.
• Current enrollment in a college or university with the ability to receive academic credit for the internship at The Shark Group.
• Official school letter acknowledging proof of enrollment and eligibility.
• Access to reliable wifi and a computer/laptop for remote work.

This is an unpaid internship; however, $10 daily travel stipend will be provided.

The Shark Group complies with all State and Federal labor laws and guidelines.